The State of Michigan has set aside only $5.4 million for Pure Michigan for the new fiscal year which begins on October 1st. If that doesn’t change, Travel Michigan will be forced to issue three press releases.
• The first, issued in mid-September will announce the cancellation of the Pure Michigan fall campaign.
• In mid-October a second release will be issued announcing the cancellation of all Pure Michigan winter ads.
• And if the Legislature fails to act prior to December 31st, Travel Michigan will announce the end of the national campaign and the collapse of Pure Michigan from 13 regional markets to just a handful.
At that point, our industry will be forced to almost exclusively rely on the Michigan resident base for tourism outcomes. However, with a loss of over 1 million jobs, that base can no longer generate revenues as it did in the past.
How can this be avoided?
• Help us raise the funds necessary to fight for full funding by supporting MLTA’s Government Affairs Golf Outing. Register to play or sponsor a hole by clicking here!
• Register to attend the Michigan Lodging and Tourism Legislative Conference (co-sponsored by the Michigan Snowsports Industries Association) on Wednesday, September 22nd at the Radisson Hotel, Lansing.
• View brief videos which explain three special MLTA initiatives designed to help our industry win full and permanent funding for Pure Michigan.
We intend to do everything possible to win this fight. Please help provide the manpower and resources necessary to prevail. As always, we are stronger – together!
Wednesday, August 18, 2010
Friday, August 13, 2010
Pure Michigan Campaign Brings Home Record Four Mercury Awards!
Please see text of press release issued by Travel Michigan below.
CONGRATULATIONS TRAVEL MICHIGAN!
This is pretty much unparalleled - We've never heard of a single state winning so many awards in one year!
This will generate great momentum as we work to win full and permanent funding for Pure Michigan either in September or in lame duck!
Steve Yencich, CAE
President/CEO, Michigan Lodging and Tourism Association
For Immediate Release Contact: Dave Lorenz, 517-243-3073
August 11, 2010 Kirsten Borgstrom, 517-331-3433
Pure Michigan Campaign Wins Top Awards
US Travel Association Honors Pure Michigan with Four Awards
Lansing, MI - And the winner is.Pure Michigan, the state of Michigan's official travel and tourism campaign. The Pure Michigan campaign brings home a record four Mercury Awards, Best State Tourism Television Commercials, Best State Tourism Radio Commercials, Best State Tourism Co-op (Partnership) Program, and Best State Tourism Welcome Center Program, from the recent ESTO Conference.
"We are absolutely thrilled and honored to receive four Mercury Awards, in recognition of the Pure Michigan campaign, from our colleagues and competitors within the tourism industry," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation.
These four awards join the other Mercury Awards the campaign has already received including Best State Tourism Advertising Campaign (2007), Best State Tourism Television Commercials (2007), and Best State Tourism Radio Campaign (2008), Best State Tourism Radio Advertising (2009) and Best State Tourism Niche Marketing (2009).
The Pure Michigan tourism campaign ran national for the second year on cable channels including: Golf Channel, Travel Channel, A&E, Bravo, Style, Fine Living, HGTV, Food Network, TLC, E!, DIY Network, CNN, MSNBC, CNBC and Fox News. Due to reduced funds adjustments were made to the regional and in-state campaigns.
"There are millions of Americans who know little or nothing about the vibrancy, heritage, culture, arts and entertainment in our great cities, our sandy beaches and stunning overlooks along America's longest fresh-water coastline, or the majesty and recreation in our 19 million acres of magnificent forests," Zimmermann said. "The Pure Michigan campaign is designed to introduce to the nation the attributes that make Michigan such a popular and unique destination."
The inaugural Pure Michigan national advertising campaign in 2009 motivated 680,000 new trips to Michigan from outside the Great Lakes region and resulted in more than $250 million being spent at Michigan businesses. For every dollar spent on the Pure Michigan national campaign, new visits to Michigan stimulated by that advertising generated $ 2.23 in new state tax collections.
The Mercury Awards is a program created by the National Council of State Tourism Directors to recognize its members for excellence and creative accomplishment in state tourism marketing and promotion, and to inspire the continued development of truly imaginative and exciting destination marketing and promotion programs.
The Birmingham, Michigan office of McCann Erickson developed the strategy and creative for the Pure Michigan campaign. The campaign is intended to entice out-of-state travelers about one place that still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true. The Pure Michigan campaign can be viewed/listened to online at michigan.org/travelads.
Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.
McCann's midwest office in Birmingham, Michigan creates advertising and integrated marketing communications for Travel Michigan; Saab Automobile USA; General Motors Corporation (Corporate Advertising); Chevrolet Global; Colonial Williamsburg; Michigan Credit Union League; and a variety of other clients. McCann Worldgroup is the world's largest multinational advertising agency system, with operations in 131 countries. It is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). To find out more about McCann Erickson, visit its Web site at www.mccann.com.
# # #
CONGRATULATIONS TRAVEL MICHIGAN!
This is pretty much unparalleled - We've never heard of a single state winning so many awards in one year!
This will generate great momentum as we work to win full and permanent funding for Pure Michigan either in September or in lame duck!
Steve Yencich, CAE
President/CEO, Michigan Lodging and Tourism Association
For Immediate Release Contact: Dave Lorenz, 517-243-3073
August 11, 2010 Kirsten Borgstrom, 517-331-3433
Pure Michigan Campaign Wins Top Awards
US Travel Association Honors Pure Michigan with Four Awards
Lansing, MI - And the winner is.Pure Michigan, the state of Michigan's official travel and tourism campaign. The Pure Michigan campaign brings home a record four Mercury Awards, Best State Tourism Television Commercials, Best State Tourism Radio Commercials, Best State Tourism Co-op (Partnership) Program, and Best State Tourism Welcome Center Program, from the recent ESTO Conference.
"We are absolutely thrilled and honored to receive four Mercury Awards, in recognition of the Pure Michigan campaign, from our colleagues and competitors within the tourism industry," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation.
These four awards join the other Mercury Awards the campaign has already received including Best State Tourism Advertising Campaign (2007), Best State Tourism Television Commercials (2007), and Best State Tourism Radio Campaign (2008), Best State Tourism Radio Advertising (2009) and Best State Tourism Niche Marketing (2009).
The Pure Michigan tourism campaign ran national for the second year on cable channels including: Golf Channel, Travel Channel, A&E, Bravo, Style, Fine Living, HGTV, Food Network, TLC, E!, DIY Network, CNN, MSNBC, CNBC and Fox News. Due to reduced funds adjustments were made to the regional and in-state campaigns.
"There are millions of Americans who know little or nothing about the vibrancy, heritage, culture, arts and entertainment in our great cities, our sandy beaches and stunning overlooks along America's longest fresh-water coastline, or the majesty and recreation in our 19 million acres of magnificent forests," Zimmermann said. "The Pure Michigan campaign is designed to introduce to the nation the attributes that make Michigan such a popular and unique destination."
The inaugural Pure Michigan national advertising campaign in 2009 motivated 680,000 new trips to Michigan from outside the Great Lakes region and resulted in more than $250 million being spent at Michigan businesses. For every dollar spent on the Pure Michigan national campaign, new visits to Michigan stimulated by that advertising generated $ 2.23 in new state tax collections.
The Mercury Awards is a program created by the National Council of State Tourism Directors to recognize its members for excellence and creative accomplishment in state tourism marketing and promotion, and to inspire the continued development of truly imaginative and exciting destination marketing and promotion programs.
The Birmingham, Michigan office of McCann Erickson developed the strategy and creative for the Pure Michigan campaign. The campaign is intended to entice out-of-state travelers about one place that still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true. The Pure Michigan campaign can be viewed/listened to online at michigan.org/travelads.
Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.
McCann's midwest office in Birmingham, Michigan creates advertising and integrated marketing communications for Travel Michigan; Saab Automobile USA; General Motors Corporation (Corporate Advertising); Chevrolet Global; Colonial Williamsburg; Michigan Credit Union League; and a variety of other clients. McCann Worldgroup is the world's largest multinational advertising agency system, with operations in 131 countries. It is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). To find out more about McCann Erickson, visit its Web site at www.mccann.com.
# # #
Monday, August 9, 2010
National Exposure for Pure MI in USA Today!
Click here to see the article appearing in today's USA Today about our state's tremendous Pure Michigan campaign.
Right now, Pure Michigan's budget for 2011 is just $5.4 million. We must work together to get a vote on full and permanent funding ($30 million) for Pure Michigan.
You can help by simply cutting and pasting the link to the article and emailing to candidates for state office in your area. Or put the link on the candidate's Facebook page for others to see.
Spread the word and help us make Pure Michigan a part of the campaign conversation. The more Pure Michigan is talked about, the better our chances will be!
http://www.usatoday.com/news/nation/2010-08-09-1Astateimage09_CV_N.htm
Right now, Pure Michigan's budget for 2011 is just $5.4 million. We must work together to get a vote on full and permanent funding ($30 million) for Pure Michigan.
You can help by simply cutting and pasting the link to the article and emailing to candidates for state office in your area. Or put the link on the candidate's Facebook page for others to see.
Spread the word and help us make Pure Michigan a part of the campaign conversation. The more Pure Michigan is talked about, the better our chances will be!
http://www.usatoday.com/news/nation/2010-08-09-1Astateimage09_CV_N.htm
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