The State of Michigan has set aside only $5.4 million for Pure Michigan for the new fiscal year which begins on October 1st. If that doesn’t change, Travel Michigan will be forced to issue three press releases.
• The first, issued in mid-September will announce the cancellation of the Pure Michigan fall campaign.
• In mid-October a second release will be issued announcing the cancellation of all Pure Michigan winter ads.
• And if the Legislature fails to act prior to December 31st, Travel Michigan will announce the end of the national campaign and the collapse of Pure Michigan from 13 regional markets to just a handful.
At that point, our industry will be forced to almost exclusively rely on the Michigan resident base for tourism outcomes. However, with a loss of over 1 million jobs, that base can no longer generate revenues as it did in the past.
How can this be avoided?
• Help us raise the funds necessary to fight for full funding by supporting MLTA’s Government Affairs Golf Outing. Register to play or sponsor a hole by clicking here!
• Register to attend the Michigan Lodging and Tourism Legislative Conference (co-sponsored by the Michigan Snowsports Industries Association) on Wednesday, September 22nd at the Radisson Hotel, Lansing.
• View brief videos which explain three special MLTA initiatives designed to help our industry win full and permanent funding for Pure Michigan.
We intend to do everything possible to win this fight. Please help provide the manpower and resources necessary to prevail. As always, we are stronger – together!
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